Food cravings? Willpower is not the answer.

food cravings sugar chocolate danni-archer

It’s Monday.  You’ve just started a brand new health kick, and you’re convinced that THIS TIME you’ll stick with it.  You have an event coming up in three months and you want to lose 10kg in that time.  You’ve removed all the junk food from your house, and you got pizza for dinner last night as a kind of last supper – just to prove to yourself that it was the last time you were going to eat food like that for at least 3 months.  You’ve got this.  Motivation is at an all time high, and nothing is going to stop you this time.

It’s Thursday.  You skipped the gym this morning because you snoozed your alarm too many times.  You were running late to work and didn’t have time to eat breakfast or make a healthy lunch, so by the time 11am comes around you are starving.  Sushi is the healthiest choice around, so you grab a couple of rolls and basically inhale them without thinking.  But it’s okay, you’re still on track, you haven’t given up yet!  Back to your strict diet tomorrow, for sure.

It’s Sunday.  It’s now been 4 days since you went to the gym, or exercised at all.  You’re feeling like a bit of a failure.  Your diet hasn’t been terrible, but it hasn’t been very good either.  And now you’re sitting on the couch thinking about the packet of potato chips sitting in the cupboard.  You rationalise; “I haven’t really stuck to my diet this week anyway, so I might as well just start again tomorrow”.  Before you know it, the packet is empty and you’re hit with guilt, regret and shame.  Why did you do it?  Why did you give in so easily?  Why couldn’t you just be a bit stronger and ignore your cravings?  You didn’t even enjoy the chips in the end, you were just eating them to punish yourself! Why, why, WHY do you always do this to yourself?

Gosh, that cycle is exhausting.  Trust me, I’ve been there!  And the reason I’m sharing this with you is because I know what it’s like to struggle through with nothing but willpower and CONSTANTLY feel like a failure.  

You feel like you’ll never lose weight.  

You feel like there is something wrong with you because you just can’t stick to a diet.  

You feel worthless because you’ll never fit into those size 9 jeans sitting in your cupboard that you bought 4 years ago as “motivation to lose weight”.  

It’s a really horrible place to be, all that guilt and shame and failure.

But wait for it…. *drum roll please*….. THERE IS ANOTHER WAY!  While the dieting industry would love you to believe that will power is your only option when it comes to losing weight, I’m here to smash that myth.  Let’s be cynical for a second: if all those dieting pills and weight loss shakes actually worked, wouldn’t the dieting industry be out of work?  Wouldn’t they lose customers every time someone actually succeeded in their programs?  Wouldn’t they make A LOT MORE MONEY if they actually set you up to fail in the first place?  By convincing you that your willpower is not strong enough, and then convincing you to try again, use a different product, start again next week or in the new year, the dieting industry is making you into a lifelong customer.  And that’s a win for them and their wallets.

So what’s the alternative to willpower?

Willpower works against your body.  It tells you to ignore food cravings, push through your low energy, ignore your stress and stick to your diet plan no matter what.  So the alternative to using willpower is to work with your body.  Listen to your body, get in touch with you and your individuality, and work from the foundations up.  

When you work with your body, you delve deeper into your food cravings and figure out what is causing them, so that you can eliminate them completely.  Not having food cravings in the first place is a lot easier than fighting those cravings will willpower.  (This is what I teach in my online program Overcome Food Cravings).

When you work with your body, you figure out what is causing your low energy and you fix that first, rather than forcing yourself to “smash it out” at the gym when your body is screaming out for rest.  It might require increasing your iron intake, or improving your quality of sleep, or a number of things.  But whatever is contributing to your poor energy, that needs to be addressed before you can expect to stick to a consistent exercise regime.

How do I work with my body?  I don’t know where to start.

This is exactly what I do with clients in my 1-on-1 GROG sessions.  And no, we don’t sit around drinking wine together (although that sounds like fun too!).  GROG stands for Get Rid Of Guilt.  In an hour session, via video call or in my Hove clinic, I will help you understand what is going on at a foundational level so that we can get you to a place where eating healthy foods and exercising regularly feels easy.  No battling willpower, no feelings of guilt or failure, just a really down-to-earth and simple approach to getting you on the fast track to success in your weight loss goals.

I’ll help you get rid of your food cravings altogether.  I’ll help you improve your energy levels, get your digestion working properly, and give you coping strategies for stressful and emotional situations.  Whatever obstacle you need to remove before you can start living a healthy, happy life – I can help you out.

For more information on my 1-on-1 GROG sessions, send me an email or comment below.

I struggled against my body and blamed my lack of willpower for way too long, and I don’t want you to do the same.  Book a session with me and together we’ll get to the root of your issue, so that you can find freedom with food and healthy living.

If you want to book a GROG session now, click here.  And feel free to bring wine! 😉

Leave a comment